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Posted By:
Shoju
on June 6, 2005 3:30 A.M. (PST)
This is my response to the 4Kids
interview done by the Anime News Network site.
The
original article is found
here.
The
article sheds new light on many things, and some of
them are actually in the right direction.
Though, not much...
Article:
What motivated 4Kids to do a
Kirby film?
Because Kirby has been such a popular character for
Nintendo for a long time, and the TV show is no
longer running on our network, we decided to try and
continue the franchise by doing something like a
direct to video movie to help the franchise continue
to prosper. That's one of the reasons we are doing
it.
What sort of demographic are you aiming for with
this film?
It's a dual-demographic, you know? Because it's got
the normal 6-11 crowd, but it's also got some of the
8-14's, so it's got that little double demographic.
What sort of release will this film have?
Well again, it's a direct-to-video release. It'll be
available in every store in every retailer, I
imagine.
Who will be producing the animation for this
film?
By the same animators that created the Kirby
television show. It's pre-imposed to be done for the
United States, and then the new footage is sent to
us from Japan.
Response:
Here,
they do the right thing and get the original
producers of the show to create more of the stuff.
Maybe they learned how shitty their own animation
staff was when they made their Yu-Gi-Oh
movie.
Article:
What attributes should a
property have before you consider bringing it over
to the west?
We look at things such as popularity, but also if it
has a merchandising component; can we license it,
can we license products for it? Thats really the
main issue for us... the playing pattern, if it's
popular and how it merchandises. If we can't
merchandise it, it really doesn't have a lot of
interest for us.
Because it's not financially viable?
That's correct, because it's too expensive to do the
dubbing and the acquisitions because we rewrite, we
re-script, we re-score. So it's very difficult to do
that if you don't have any other revenue streams and
we have to make sure we get that.
A lot of aspects in your adaptations are changed
from the original Japanese version. Some things like
dialog, credits and names are changed for obvious
reasons, but things such as music are re-done. Why
do you feel this is necessary?
Only to make it more Western. We westernize it so
that children in English-speaking countries will
understand it, and to us that is very critical. It's
a mixture of the westernization, the trying to make
the music appeal to kids who are in the United
States.
Response:
Bad
things here. Being a corporate mega-whore,
it's not unexpected that they're always looking for
the biggest cash cows in anime land. However,
stating that they have to rewrite and
re-score it is just wrong.
For
the opening and endings, it's understandable if they
don't want to deal with licensing those songs.
For background music, it doesn't make sense.
One Piece's bgms were perfect the way they were.
Re-scoring? That just made it shittier and
made many of the dramatic scenes have a lot less
impact. Those bgms were part of the reason it
was popular in the first place. No, it wasn't
the biggest part of the show that made it popular,
but it was a piece nonetheless. They want to
call their bgms "westernized" for America, I call it
"retardation." An American kid will not know
if a bgm is from Japan or America or from Africa for
fuck sake.
As for
the complete rewriting, once again they are changing
a piece of what made it popular in the first place.
Yes, I do know that the Japanese animators rewrote a
small part of One Piece. In the manga, Sef ate
his own leg to survive being stranded on that
island. The animators rewrote it so that his
leg was caught while he swam to save Sanji, and he
chose to tear it off quickly so he could save Sanji
from drowning. This is simple rewrite that in
the end, has the same result. Sef lost his leg
so Sanji could live. The rewrites 4Kids did so
far? Bellmeil instead of being killed is
"thrown into a dungeon" for the rest of her life.
Nami wouldn't have joined Arlong's crew and spend 8
fucking years to gather money to buy her village if
Bellmeil was just imprisoned. Killing people
is bad; everyone should have been taught this.
This show is very clear about who the good guys are
and who the bad guys are. Having Arlong shoot
and kill Bellmeil shouldn't have needed rewriting
because this is not a situation where killing is
glorified. 4Kids isn't doing anyone a favor by
keeping the idea of death away from children.
Personally, I think it creates more of problem.
Article:
4Kids mainly focus on the
children's market, but last year you surprised fans
by announcing uncut Yu-Gi-Oh! and Shaman King. What
encouraged this decision and are you satisfied with
the results?
For Yu-Gi-Oh! and Shaman King? Yeah, they've been
extraordinarily successful. We unfortunately (or
fortunately, depending who you're talking to) have
to change those in order to make them compatible for
younger children. Some of these things have
situations we couldn't air on our network, so we
have to do them for our network for the parent's
sake. The real anime fans sometimes feel slighted
that we change these things dramatically, but we
have also released original versions into the trade
market which are uncut and unedited, so that the
anime fan who wants the original version can get it,
and for the younger child we have the localized
version which we air on TV so it's a combo of what
we do. Obviously Yu-Gi-Oh! has been extraordinarily
successful here.
I was actually referring to the uncut releases...
your thoughts on them?
We do those, at some level, for the anime fan and
those things do, you know, reasonably well. The
market for them just isn't as large as the one for
the cut version.
Response:
While
they don't show much care for their uncut releases.
They at least know that the real anime fans want
their anime in their original form.
Article:
Some critics cite that the
uncut releases contain uncharacteristically low
episode counts, English translations and release
schedules. Any thoughts?
I don't know, I don't work in that area so I don't
know what's going on with them. I think again
everything is related to how we release the cut
version.
Can you shed any light on why Shaman King and Yu-Gi-Oh!
uncut were postponed?
I think it's because we are still releasing them as
cut versions, and we don't want to put the cut
versions and the uncut versions at the same time. So
we try to stagger the uncut episodes after the cut
episodes have aired. So it's just a function of
getting those things to play.
So they aren't competing against each other?
Yes, that's exactly right.
Response:
I call
bullshit here. Why the hell wouldn't they want
cut and uncut to be out at the same time?
After all, they tout that that market for the cut
anime to be much larger than the uncut market.
What is so troublesome about releasing cut and uncut
to the market at the same time if they're different?
I
think they're just afraid that the people will go
for the uncut because people don't like when stuff
is changed. If their sales of uncut stuff
outsell their cut stuff, then all that time and
money spent rewriting and re-scoring will have been
for naught. Their stubbornness to not see the
real market for their anime is, and always will be,
their most fucking stupid mark.
Article:
At a licensing convention last
year, where 4Kids revealed a first look at One
Piece, a version of the Japanese opening with
English vocals was played. However, 4Kids used an
original rap opening in the broadcast version. What
made you consider this opening over the other one?
Yeah, well.. we liked it, we thought it was good.
And we thought it was going to be something that'd
have a lot of popularity. There wasn't anything more
to it than that.
Is there a possibility of an uncut release of One
Piece?
Yes, definitely
Is there a time-frame of when it might come out?
Not sure, but we're definitely looking at it.
On a similar note, do you have any intentions of
releasing any other Japanese series in their
original format?
We expect every series we license to be released in
its original form.
Response:
Oh I see. You
liked the rap, so you used that instead. Good
decision...THAT WAS NOT. One Piece is great
kids' epic, and that song they dubbed was perfect.
They did a great job. You can download it
here and see for yourself. Again, they fix
something that wasn't even broken only to break it
more. This is One Piece and it's a very upbeat
anime and the song they dubbed matched up perfectly
with it. Who are these morons that thought up
that piece of shit rap?
The good thing is
that there will be an uncut release. While the
changes they have done are stupid and most of the
time unnecessary, they don't matter as long they
give the real anime fans what they want. So,
in reality much of what I've already said can be
thrown out the window so long as they scrap together
an uncut release. My opinions still stand and
will waver, but should they stop the releases my
opinions will stand strong.
Article:
Finally, is there anything you'd like to
say to the 4Kids nay-sayers in Anime fandom?
I think they have to understand that because the
price of these acquisitions is so high, that if they
want this programming to come to the United States
then they're going to have to accept the fact that
it's going to be available in two styles. Because
the only money that can be made that helps pay for
the acquisition is obviously whether or not we're
able to outfit it for the masses. And fitting it for
the masses requires editing. And if we didn't do
that, it'd be very difficult for us to afford to
bring it in, just to release it to the anime fan who
would be looking for the uncut version. I think
we're trying to satisfy both sides of that by having
it both ways so that we'll be able to afford them.
Final Response:
Last Exile.
Inu Yasha. Gundam. Ghost in the Shell:
Stand Alone Complex. Wolf's Rain.
Samurai Champloo. Cowboy Bebop.
Fullmetal Alchemist.
All these series
were edited for TV and sold as uncut. They
have all sold DVDs very well.
Even series such as
Initial D and Chrno Crusade, which haven't been
aired in the U.S., have sold DVDs exceptionally
well.
Fuck you 4Kids.
Don't give that bullshit that to license anime it
has to be in two different styles. You just
want to make as much money as possible.
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